Thursday, April 5, 2007

Explorer Sales Descending… Why Worry?

From the Louisville Courier-Journal:

Sales of the Louisville-built Ford Explorer fell 25 percent last month from a year earlier and F-Series truck sales, which include the Louisville-built Super Duty, fell 15 percent. Ford sold 12,876 Explorers in the month. F-Series sales were 71,481 and the company said it expects F-Series sales comparisons to improve as the 2008 model Super Duty becomes more available. Overall, Ford's U.S. sales dropped 9 percent last month as it reduced low-profit sales to rental car companies and other fleet buyers.

Ford's sales of 263,684 light vehicles included 174,200 trucks, down 5.9 percent from the same month a year ago, and 89,484 cars, down 14.6 percent. Ford said its new mid-size cars - including the Ford Fusion, Mercury Milan and Lincoln MKZ - and its new Ford Edge and Lincoln MKX crossovers sold well.

"We remain committed to offering more of the products that our customers really want, and the popularity of our new cars and crossovers is proof we're delivering," Mark Fields, Ford's president of the Americas, said in a statement. "Ford is moving quickly to operate profitably at lower volumes and a changed mix .... Our newest products also are achieving the sales targets we have set for ourselves."

No Fear… Fordfare will solve this catastrophe.

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